With many spots fully booked and cinemas hosting more screenings to cater for demand, it then dropped significantly the following week, more specifically 96%. Yikes. It currently has a 2.8 score on Maoyan (Chinese Rotten Tomatoes for audiences), which is the lowest I’ve ever seen. As per The Guardian: “This was thanks to an artful marketing campaign that timed screenings to end on the stroke of midnight, and encouraged audience members to lock lips in the final scene, mirroring the protagonists. As Variety reports, a campaign suggested the film (which has no connection to the classic Eugene O’Neill play) was the perfect first-date film…” Contribute Hire me
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